Small Business Identity: Process Materials
Problem
Smitten Kitten's original branding lacked visual hierarchy, emotional appeal, and consistency across its visual elements. Without a clear cohesive style, the brand struggled to effectively communicate its personality and connect with its audience.
Solution
The redesigned Smitten Kitten logo addresses these issues by introducing a cohesive and emotionally engaging visual identity. The central illustration of an orange cat forming the shape of a cup creates a strong focal point and conveys warmth, happiness, and optimism. Paired with playful, rounded typography and a unified style, the new logo enhances visual hierarchy and emotional resonance, creating a more memorable and inviting brand presence.
Process
Research ➜ Moodboarding ➜ Sketches ➜ Final Logo ➜ Logo Animation ➜ Mockups ➜ Identity Standards and Guidelines
