Small Business Identity

Overview

Smitten Kitten is a small cat cafe located in Fishers, Indiana. Its original branding suffered from a lack of visual hierarchy, emotional appeal, and inconsistent visual styles, so my goal was to create a new, effective logo design and identity standards and guidelines manual. This new logo is friendlier with a more cohesive style.

Client

Smitten Kitten Cat Cafe (Student Project)

Current Branding

Current Logo

Primary Logo

The identity features an illustrated orange cat with its arms forming the shape of a cup. The orange color was chosen to reflect warmth, happiness, and optimism. The rounded, playful typography complements the cheerful personality of the brand, creating a visual identity that feels friendly and welcoming.