Twisted Mix: Process Materials

Problem

Twisted Mix is a newly established snack brand launching its first product, but it lacked the foundational branding and marketing materials needed to build awareness and appeal to its target audience…

Solution

This project delivers a bold, industrial-inspired package design supported by a cohesive color palette and typography system tailored to Twisted Mix’s male-leaning audience. Through research on premium snack packaging and the preferences of the target demographic, the final design establishes a strong visual identity, elevates brand perception, and provides the marketing presence needed for a successful product launch. These branding foundations position Twisted Mix to increase visibility, communicate its personality effectively, and drive sales as it enters the market.

Process

Research ➜ Sketches ➜ Rough Mockups ➜ Mockups