Food Truck Design: Process Materials

Problem

Baby’s currently lacks a food truck, branded to-go containers, and a mobile menu—limiting its ability to expand beyond its physical location. Without a food truck or cohesive takeout branding, the business misses opportunities to reach new customers, increase brand visibility, and participate in local events.

Solution

This project presents a creative food truck design, menu design, and to-go container packaging that reflect Baby’s playful, retro-inspired aesthetic. These designs demonstrate the potential for Baby’s to successfully expand its business into mobile dining, allowing the brand to connect with a wider audience, build community presence, and grow its customer base.

Process

Research ➜ Moodboarding ➜ Sketches ➜ Rough Mockups ➜ Pattern Creation➜ Mockups