Fictional Character Website & App: Process Materials

Problem

Many roller derby enthusiasts struggle to find gear and accessories that match their bold, fearless style while also offering quality and performance. Existing options often lack personality, and there are few places that cater specifically to the unique roller derby community.

Solution

Harley Quinn’s website and app offer a one-stop shop for roller derby skates, gear, accessories, wheels, and apparel—all infused with Harley’s bold, playful attitude. The website and app creates a fun, shopping experience for roller derby fans looking for gear that stands out.

Process

Research ➜ Moodboarding ➜ User Persona ➜ Sitemap ➜ Lo-Fi Wireframes ➜ Hi-Fi Wireframes ➜ Illustrations ➜ Figma Prototype ➜ Mockups