Amplifyher: Process Materials
Problem
Women’s health concerns are often dismissed, misdiagnosed, or underdiagnosed. This systemic neglect in the healthcare system silences women's pain and puts their lives at risk.
Solution
Amplifyher is a design campaign that brings awareness to the disparities women face within the healthcare system. By amplifying real women’s experiences and providing educational resources, the campaign empowers individuals to speak up. Through its website, posters, and social media content, Amplifyher creates a platform where women's voices are heard.
Process
Research ➜ Moodboarding ➜ Theme & concept development ➜ Sketches ➜ Brand style guide ➜ Lo-Fi Wireframes ➜ Hi-Fi Wireframes ➜ Figma prototype ➜ Rough drafts ➜ Mockups
